MONSTER ENERGY SIGNS EXTENSION AS BELLATOR’S OFFICIAL ENERGY DRINK PARTNER

Santa Monica, Calif. (May 13, 2016) – Bellator MMA is pleased to announce an extension with one of its major sponsors, Monster Energy. The new deal with the world’s leading energy drink company ensures that fans will see the iconic green “M” Monster logo in the Bellator cage for years to come.Monster will continue to own highly visible inventory inside the Bellator cage and sponsor concourse activations during events as well as additional off-site promotional activations. To complement the live event experience, Monster and Bellator will look to engage in a multi-faceted activation plan intended to build customer loyalty and drive tune-in of the Bellator broadcasts on Spike. The sponsorship extension will also see Bellator MMA continue to put on fights during the “Monster Energy Cup” – an event that showcases the world’s top supercross riders in a head to-head battle for the coveted “Monster Energy Cup” award and the chance to win one million dollars.

“Monster Energy is the ultimate lifestyle brand that puts its fans first – which aligns perfectly with our philosophy at Bellator,” said Bellator President Scott Coker. “They are an ideal partner and we look forward to continuing to link our high-energy action-packed events with their world-class product.”

“Bellator 154: Davis vs. King Mo” on May 14 will be the promotion’s first event with the newly-renewed sponsorship deal, and features Monster Energy athlete Phil Davis in the main event. In addition to Davis, Monster sponsors several Bellator athletes including: Quinton “Rampage” Jackson, Joe Schilling, Michael Chandler, Joey Beltran and Brennan Ward.

Coker continued: “The ability for our athletes to procure their own sponsorships is something we take great pride in, and we look forward to giving our athletes an opportunity to represent the world’s largest energy drink brand for the foreseeable future.”

About Bellator MMA:

Bellator MMA is a leading Mixed Martial Arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, Bellator is available to nearly 500 million homes worldwide in over 140 countries. In the United States, Bellator can be seen on Spike, the MMA television leader. Bellator MMA is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. Bellator is based in Santa Monica, California and owned by entertainment giant Viacom, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.

PHOTO © HANS MOLENKAMP// MONSTER ENERGY/All Rights Reserved

About Spike:

Spike is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike’s Internet address is http://www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike’s press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

About Monster Beverage Corporation:

Based in Corona, California, Monster Beverage Corporation is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Beverage Corporation supports the scene and sport. Whether motocross, off-road, NASCAR, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Beverage Corporation including all of its drinks at http://www.monsterenergy.com.

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